As we age, our skin undergoes several changes that contribute to the development of wrinkles. One key factor is the decrease in collagen and elastin production, resulting in diminished skin firmness and elasticity. Additionally, repetitive muscle movements, such as facial expressions, can lead to the formation of dynamic wrinkles, which become more prominent over time if left untreated, eventually becoming static wrinkles that are permanently etched into the skin.

Over time exposure to ultraviolet (UV) radiation from the sun accelerates skin ageing by damaging the skin's support structures, leading to more pronounced wrinkles. Ageing skin tends to become drier, exacerbating the appearance of wrinkles and fine lines. By understanding these physiological changes, individuals can make informed choices when selecting skincare products and treatments to address their specific concerns and maintain smoother, healthier-looking skin.

Prioritising sun protection, incorporating moisturising products, and considering treatments that stimulate collagen production can all contribute to a more youthful complexion and reduced signs of ageing over time.